This is an extremely brief introduction to SEO. It aims to inform you what SEO is, but not to teach you how to become an SEO expert. Much of the SEO process is just hard work and learning from your errors.
How SEO Works
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the print books can go quickly out of date, but if you ask around there will likely be at least a couple good guides which are commonly recommended.
What is SEO?
SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.
What are Keywords?
Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).
SEO Feedback Time Frame
When you search a search engine you are not searching the web. You are searching their cache of the web. It takes search engines some finite amount of time to find and properly index new links and pages.
If you are new to SEO (or are just beginning to do SEO on your website) it may take up to six months or more to gain a top ranking for a competitive phrase. If you work hard enough you can usually rank well for less competitive phrases in as little as a couple months.
Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being inundated with questions every few days.
How Much Should SEO Cost?
Quality SEO is time-consuming and usually requires an investment of at least 4 figures if you are paying someone else to do your SEO for you. You may be able to find a cheaper SEO service if you are in a niche field and have your keywords in the domain name. I would suggest setting aside at least a thousand or few thousand dollars for SEO if you are hiring an SEO.
Some SEO steps are time-consuming and expensive. Long-term link building requires significant expense in both time and money. The cost of effective SEO can sometimes be as low as $500 to $1,000 and it can cost $10,000 a moth depending on how niche or competitive your field is.
The price of SEO is typically market driven. Niche fields do not cost much, but if you are in a business that can make thousands of dollars per day then you should expect to be paying thousands of dollars per month.
It may be worth it to hire someone in-house to do SEO. If you do your own SEO services make sure you account for the time you spend when figuring out how much it is costing you.
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